Sustainability

Mindful by design

Nature Generation products are packaged in glass bottles with aluminum lids, and our labels and boxes use paper from responsibly managed forests. Small moves toward less plastic and a lighter footprint.

Agricultural ingredients are certified organic and chosen for supply chain transparency, long-term availability, and the practices behind how they're grown.

Ingredient sourcing

Certified organic at the source

Our agricultural ingredients are certified organic under the USDA National Organic Program (NOP) and supplied by partners certified to the same standard.

Many of these ingredients are cultivated in regions with long agricultural traditions and well-established organic systems, including parts of India and China. Finished products are manufactured in the United States.

Explore the ingredient index

Packaging materials

Designed for protection and recyclability

Each component of our packaging is selected to do two things well: protect what’s inside and fit within established recycling systems. Stability matters. So does end-of-life responsibility.

  1. Amber glass bottle

    Amber glass bottle

    Amber glass shields light-sensitive ingredients from UV exposure, helping formulas stay stable from fill to shelf life. Glass can be recycled repeatedly without losing quality, making it one of the most circular packaging materials available.

  2. Aluminium lid

    Aluminium lid

    Aluminum provides a secure, durable seal while remaining lightweight. It can be recycled indefinitely without losing structural integrity, and nearly 75% of all aluminum ever produced is still in use today.

  3. Paper carton & label

    Paper carton & label

    Cartons and labels are produced using paper from responsibly managed forests, with traceable supply chains, biodiversity protection, and oversight of how the forests are maintained.

1% for the Planet

A lasting commitment

Wellness, for us, includes the places and communities that shape daily life. As a member of 1% for the Planet, Nature Generation commits one percent of annual revenue to environmental and community work, beginning in New York City and expanding as the brand grows.

Learn more