About us
A considered approach to modern supplementationNature Generation was built around a simple belief: wellness works best when it’s sustainable.
That applies to the planet, and it applies to you. In a category shaped by rapid trends and constant excess, we focus on consistency. Formulas designed for daily use. Ingredients chosen with care. Packaging selected with longevity in mind.
To sustain is to support something over time. Our aim is to offer a dependable option you can return to, today and well into the future.
Our offering
Support for the rhythms of everyday lifeOur products are designed to supplement core areas of wellbeing: immunity, movement, skin, and sleep.
Each formula is constructed as a focused system—a deliberate combination of traceable botanicals, fungi, algae, vitamins, and minerals selected to work together. Ingredient forms are chosen for stability, compatibility, and how the body is able to utilize them in consistent daily use, with dosages set for steady, repeated integration.
The intention is straightforward: supplements that fit into real schedules and hold up over time.
Our process
FROM SOURCING TO SHIPMENTStart with what grows
Build it with care
Put it on the label
Choose better materials
Think beyond the first bottle
Our standards
USDA Organic Certified
Our products are certified organic under the USDA National Organic Program by Organic Certifiers, Inc., a USDA-accredited certifying agent. This certification means each formula is held to federal standards for organic production and handling.
Independently Certified to cGMP Standards
Our products are manufactured in a facility independently assessed and certified by SGS as meeting applicable cGMP requirements, including 21 CFR Part 111 and Subpart B of 21 CFR Part 117.
Third-Party Lab Tested
Finished product lots1 are tested in ISO/IEC 17025:2017 accredited laboratories for microbiological contaminants and heavy metals. Potency testing is conducted on key active ingredients where it can be reliably measured in a finished blend.
1 Keep Moving is additionally screened for common pharmaceutical adulterants as part of a targeted quality program.
Made in the USA
Products are manufactured in the United States with globally sourced ingredients.